By Kelly Baig
It’s that time of year again, when healthcare and radiological professionals are planning their holiday shopping lists around their upcoming annual sojourn to Chicago for what will be the 99th annual meeting of radiologic scientists from around the globe. RSNA13 is just around the corner! And, for those of us in marketing, the event is alarmingly close!
On the typical marketing person’s list of “things to do” in preparation for this important meeting, are:

  • Putting the finishing touches on the exhibit stand, with a review of the final art and lighting
  • Lining up staff and speaker schedules
  • Arranging meetings for partners and customers
  •  Selecting promotional products which, hopefully, support the theme of the event
  • Writing press announcements for new partnerships and solution introductions
  • Creating micro-site landing pages for featured information
  • Briefing the attending team on key messages and offers
  • Loading memory sticks and gang boxes
  • Buying candy – yes this is part of the plan
  • Communicating in advance of the event to meeting attendees about what to expect and why to visit

The goal of all of these activities? To help make connections at the RSNA13 event between and among hospital IT professionals, clinicians, and healthcare technology partners.

To support that goal and widen our impact, this year we are inviting our BridgeHead hospitals and partners as well as the consultants and analysts who work with us, to “Connect with BridgeHead” before, during and after the event.

How Can You Connect and Why Should You?
Connect with us in advance of the event:

  • Reach out to us to schedule your VIP tour of Hospital Cloud solutions in booth 4573
  • Ask us/advise us on what you would like to see from BridgeHead at RSNA13
  • Follow us on Social Media – Twitter, LinkedIn, Facebook and Google+ — and look for our latest RSNA13 announcements with these hashtags:

o #RSNA13


o #PACS, #HealthIT

If you RT/Like/Share our #RSNA13 content we will thank you by entering you to win our GoPro camera drawing on Dec 4 at the event!
Connect with us at the event:

  • Stop by our booth 4573 – ask to speak to our Hospital Cloud and VNA/image management experts
  • Visit our #RSNA13 online knowledge center site complete with educational facts and information on Hospital Cloud and VNA image management – the URL will be announced at the show
  • Request your chance to be interviewed for our popular BridgeHead blog which has received thousands of visitors

Are you a health IT Professional trained by BridgeHead? Make sure you pick up your HDM Professional ribbon to add to your #RSNA13 badge!
Make sure you stay in touch after #RSNA13, as well: BridgeHead is always here to help answer questions and make connections. Make it part of your healthcare practice to Connect with BridgeHead!

PS: What to Expect from BridgeHead this Year at RSNA13? Prep for 2014 and the Year of Hospital Cloud!

At RSNA13, BridgeHead will kick-off our Hospital Cloud thought leadership with the introduction of several new cloud-related solutions for healthcare data management. You will need to wait to get the details, but suffice it to say that we are introducing a wide range of storage-based archive and backup solutions suitable for managing all types of hospital data – and selectively moving managed data into the cloud.

RSNA13 is just the start of these introductions, as our announcements and communications on how hospitals can securely add cloud to their plan will continue well into 2014. Connect with BridgeHead to stay informed and up-to-date with the latest information!