BridgeHead CEO to Give Presentation Outlining Why Disaster Recovery in Healthcare Differs from Other Industries.

Ashtead, UK, October 12th 2010 – BridgeHead Software, the Healthcare Storage Virtualization™ company, today announced it is a headline sponsor of upcoming health informatics event EHealth Insider Live, which will take place on the 8th and 9th of November at the NEC in Birmingham. BridgeHead will be exhibiting near the Café Bar at Stand C43.

“Having Bridgehead Software become a silver sponsor of EHI Live is fantastic news,” explained Jon Hoeksma, Director of E-Health Media. “Bridgehead is an employee owned British success story. Having enjoyed huge success in the United States, they are now bringing their in-depth expertise of healthcare data management to the NHS. As healthcare becomes far more data dependent, securing that data is critical, and it is on this unique challenge that Bridgehead leads.”

Tony Cotterill, President and CEO of BridgeHead Software, will deliver a forward-thinking presentation on the 9th of November at 12:15 PM entitled “Healthcare Disaster Recovery: A Guide to Creating a Robust Backup and Recovery Strategy for Healthcare Organisations”. The presentation will outline the highly complex nature of disaster recovery in the healthcare setting. As Cotterill will explain, healthcare data protection should be considered differently from other
industries not only because of the patient care implications of not being able to access critical information when and where it is needed, but also in understanding the diverse nature of healthcare data.

“The key to effective Healthcare Disaster Recovery is to identify the characteristics specific to different healthcare applications and data types and build your protection strategy accordingly,” said Cotterill. “If healthcare IT teams understand their data environment (i.e. the types of data they have, where it resides, and how it is used), they will be in a great position to make informed decisions about how that content can be most appropriately secured and protected to best serve their users.”

John McCann, Director of Marketing at BridgeHead Software, added, “We are delighted to sponsor E-Health Insider Live, an essential conference for the UK’s e-health community and an excellent opportunity for healthcare IT professionals to share their ideas about the storage and data management practices that will best facilitate disaster recovery within the NHS.”

BridgeHead Software recently released a free white paper called “Why Disaster Recovery is Different in Healthcare,” available for download here.